Projects:
Hangouver – Brand Design Project
Hangouver is a conceptual project focused on building a complete brand identity and style guide for a fictional company. The concept is inspired by the iconic red party cup, a symbol widely recognized in social gatherings. The brand’s mission is to connect international students living in Vancouver through fun, inclusive, and multicultural events.
This project showcases my early-stage design abilities and creativity, especially in applying color theory and typography to create a cohesive and charismatic brand identity. Even as a beginner, I was able to communicate the essence of the brand in a way that feels both bold and approachable.
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Techne Marketing
Techne Marketing is a project focused on developing a content strategy for a marketing agency. The core concept is to provide high-value, easily digestible marketing tips and best practices to help local businesses grow. The content is designed as a series of social media carousel posts covering topics like "How to survive as a local business," "Tips for taking photos," and "What is a USP?"
This project demonstrates my ability to understand a target audience, create a cohesive content plan, and produce a variety of engaging materials. It showcases my skills in strategic thinking, content creation, and visual communication, all aimed at delivering practical advice to small business owners.
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Melville Café
Melville Café was a project where I applied my marketing knowledge in a real-world setting. Melville is a local café in downtown Vancouver whose social media had been inactive for more than eight years. Drawing on my expertise and prior experience in social media management, I re-launched their Instagram and developed the brand’s tone of voice. This project gave me firsthand insight into the challenges and opportunities of running and sustaining a small business.
The Instagram campaign I created was essential in achieving our SMART goal: increasing followers and brand awareness. Through consistent, carefully planned weekly content, we successfully revitalized the café’s digital presence and strengthened its connection with the local community.
